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Proven Ways For Improving Search Engine Rankings in Google

Everyone wants to gain more exposure in search rankings.

That's because organic search traffic is an established path for business growth.

The only concern is, SEO keeps fluctuating, and no-one wants to get penalize by following black hat methods. Google has been rolling out updates, from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network deindexing updates.

If you're concerned about getting targeted traffic without any undesirable penalties, then this article is for you.

To rank well, your content needs to be parallel with that task. That's why I'm going back to basics with SEO to help you understand the new SEO rules; learn how to optimize your on-page and off page SEO.

This tutorial will teach you what you need to optimize and improve your Google rankings so you can generate more organic traffic to your website without getting penalized.

Here's a list of the topics I'll cover:

Define your current search ranking Track the right metrics Ways to find converting keywords

Step #1: Define Your Current Search Ranking

To improve your site's search ranking, it's necessary to understand your current position within the Google search results.

This is quite important although your website is new. There are many tools and resources that can give you this information.

Use Serps.com to visualize your site's keyword rank: If you've been targeting specific keywords, Type in your keyword and your site.

Check your website speed: Next, it's important to determine your website speed, as this is a serious Google ranking factor. If your website is slow, you've got very high chances of dropping your search engine rankings and it'll have a negative effect on sales too.

Step #2: Track the Right Metrics

Next, it's time to trace important metrics for your site to search out what alternative factors you need to improve. Here are the most important metrics to assess.

Organic traffic: It's important to understand how many visitors find your site via Google.

It's an excellent way to assess its effectiveness. A chart published on Business2Community shows that 52% of Hubspot's leads in 2012 came from search engines. Hubspot's chart also shows the importance of SEO in lead conversion.

To find out what no of visitors reach your site, log into your Google Analytics account and consider the acquisition channels report.

Step #3: Ways to find converting keywords:

So you're trying to find those valuable keywords that convert at a high rate to sell your product or services through your website. Remember, those keywords are a hugely valuable for your business.

Here's how.

1. Dig into your Analytics

It takes a little more time to find the keywords that are driving conversions, but it's not too difficult. Go to Traffic -> Sources -> Search -> Organic. Then click “Advanced Segments” and apply the custom segment.

This will show you all the organic search queries.

2. Look for Patterns

Depending on how much information you have, you might want to set your date range for a pretty long period (say, three months or a year) Therefore you've got enough aggregated keywords that just will begin to appear for patterns.

Every website and business are totally different, but here are some of the patterns that habitually emerge in our own converting keywords:

There is no point in building links to an unhealthy site.

How link building has changed: Until 2012, spammy links increased search engine rankings for thousands of people.

This Moz case study, however, shows how one site used link schemes to gain inbound links.

But recent Google updates mean link schemes don't work longer. Use them and you will incur a penalty rather than earn a reward.

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What is a Website's Ranking And How Does it Rank in Google's SERPs?

A website's ranking is its position on the search results page.

This is a simple and straightforward definition of the term, which in fact contains many endless subtexts that form the basis of the most important branch of Digital marketing – SEO.

Search engine optimization is all about positioning a website correctly.

A high ranking in the SERPs, perhaps as a first result, offers several strategic advantages. It is therefore important to understand what search engine optimization means for a website, what it means in terms of benefits, investment, and resources.

What are ranking, definition, and explanation?

The term is formed from the verb to rank.

Website ranking is an activity that search engines, not just Google, perform to place portals in the top 10 search results. It is done based on several qualitative factors that determine the order in which the snippets are presented to the requesting user.

Closely related to this concept of ranking sites and competing for the most interesting search queries is the profession of search engine optimization, or SEO, which deals with search engine optimization, e-commerce, and blogging.

A must-read: enhancing the user experience

Why website rankings matter

Search engine optimization aims to improve a website's ranking, as these results can increase the number of visits from potential customers.

The goal is always to rank a site according to its objectives: sites should be ranked in informational (how-to, data collection, non-monetization) and transactional (tangible conversion, purchase, or booking) searches based on quality, non-sponsored content.

Website ranking is necessary to increase a project's authority, generate organic results and increase brand awareness. In other words, company and name recognition.

How to increase a site's ranking

The reality is simple: there are 10 search results, and most clicks focus on the first results.

So it seems obvious to focus a lot of resources on ranking. The stage in Google's process that follows indexing and crawling pages.

The search engine scans the content, if suggested rules (such as index) allow the spider access, it indexes the publication and then ranks it by evaluating various factors.

How can you try to influence this step? Here is some basic information on the Internet.

SEO pages.

This includes all the steps that allow an SEO expert, along with other experts such as bloggers and copywriters, to optimize a site for a specific audience.

This starts with good keyword research, search analysis, good advantage positioning, competitor behavior, and activation strategy.

Then you'll develop an editorial plan by analyzing search queries and dividing them into informational (blog posts), navigational and event-related.

These will be useful for converting users into customers or leads. This balance also includes optimizing internal links and meta tags such as title, description, robots, and others. Not forgetting the structure of the web page and its different formatting H1, H2, etc.

Off-page referencing

The ranking of a website is linked to the concept of PageRank (PR), a mathematical formula that indicates the value of a page as a function of the links it receives. These links, as you can imagine, are the starting point for working with off-page SEO: the techniques needed to improve rankings using signals that come from outside and are not controlled by the people involved in the project.

Off-page SEO aims to acquire mentions and especially inbound links, which must be do follow links to be of value for search engine optimization. In the world, link building is widely used, but there are other nuances that can help you get useful links to rank your website.

For example, digital PR is often used to garner mentions through publications in local and national newspapers, to earn links, to secure links through content marketing work, and then it gets to other methods that can be risky, like building a PBN (Private Blogging Network).

Remember that Google tends to penalize link schemes.

On-page SEO

Many people count this definition as on-page SEO. To be precise, we can say that on-page work concerns the whole structure of the portal and affects the organization of the project.

Here, for example, we can talk about page loading speed, core web vitals, and everything related to the user experience of the pages, the hierarchy of resources, the tree structure, the optimization of the crawl budget, and the insertion of sitemap.xml in the Google Search Console.

Solutions that do more than PageRank

Over the years, several paid tools have offered alternative measures that allow various web marketers and SEO experts to rank a domain.

These include Zoom Authority for Seozoom, which looks at search engine traffic, organic ranking stability, and growth opportunities.

Then there's Moz:

Domain Authority (DA) is a search engine ranking value introduced by Moz that predicts the chances of a website's placement in search engine results pages (SERPs). The Domain Authority value ranges from 1 to 100, with higher values indicating better rankings.

Are there other useful solutions to get a metric to evaluate the ranking of a website? You can use the Ahrefs Rank (AR), which determines the ranking according to the number and quality of backlinks. The higher the number of high-quality backlinks, the higher the rank of the domain and the AR value approaches the maximum mark.

How to check the ranking of the website?

If the positioning of a portal can be considered a decisive factor for the success of a digital project, the need to check the ranking in Google as a goal is obvious.

What is the ideal solution? That depends on the needs and the resources available.

For a quick check, you can simply open your browser tab, incognito so as not to contaminate the results with your personal history, and perform a search. Are you working on your domain?

You can use a free SEO tool, namely Google Search Console: you will find a detailed analysis of the positioning and ranking of images and videos in the performance reports section.

There are other advanced tools that are useful for your domain and those of your competitors.

With SEMrush, for example, you can define important keywords for your business and track their ranking over several months. With Seozoom, you can easily do a keyword search to get an idea of your ranking in the SERPs with the various ranking changes that have occurred over time.

Do you want to improve your SEO ranking?

There is only one solution: you need to tackle it with the assistance of an SEO expert, a professional agency who will help you find the right solution for your needs. Without pursuing useless goals that only have to do with vanity metrics.

SEO positioning must be functional and defined by precise and achievable KPIs. Is this a goal you want to achieve for your website or e-commerce positioning?

A website’s ranking is its position on the search results page.

This is a simple and straightforward definition of the term, which in fact contains many endless subtexts that form the basis of the most important branch of – SEO.

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