Five Reasons Why Social Media Is Important for SEO

What can social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel over the last few years, many companies haven’t yet begun to take advantage of the potential of it. This is crucial to consider if you’re planning to invest in SEO. Although the benefits of social media may not seem immediately apparent, they’re crucial to SEO aid. Below are five reasons why social media is important for SEO.

1) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. If people tweet, share, like, comment or share the content that is known as a social engagement. The more social interactions a piece of content has, the more social signals you can build for your site. Search engines evaluate these social signals and use them as an indicator of quality when ranking content. It’s a way to determine what content people find useful and what their algorithm determines to be top-quality. If something has a high amount of social shares it will be immediately identified.

2) Link Building

There are no more days of going out and asking for websites to add links to your site. With the emergence of Google’s Panda and Penguin algorithms SEOs must build links by hand by creating high-quality content which is relevant to linking. How do you get in touch with sites who are willing to link to your site if they are not directly approached as an “unnatural” link building practice? Social media is the answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to it if it is worth linking to. They will also promote your content to their friends and increase the reach of your content.

3.) Content amplification

It doesn’t matter how high-quality your content is, it’s not going to achieve much success until you amplify it. Sure, email marketing can be a great way to amplify content, but it’ll only be able to reach people who are in your marketing database. Social media can help you increase the reach of your content. After you have shared your content, the people who follow you will share it with their following in the event that they find it helpful. These people will then share your content with their followers, thereby increasing your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness, all of which can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Brand image and recognition can inform search engines an awful lot about the overall quality of your website and the degree to which it should be considered reliable in their ranking algorithms. Aside from amplifying your content Social media can also create brand awareness. This is what Google refers to as co-citation. These co-citations can be built via social media in order to increase Google’s trust and help with branded searches.

5) Social Indexing

Search engines have been indexing social media sites since a while which means that they show up in results pages for search engines. This allows your business to be listed in search results on search queries that are branded and not only restricted to your business’s website. However, it’s even more than that. Individual tweets on Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in the search results. This was just temporary for a few months until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

Leave a Reply

Your email address will not be published. Required fields are marked *