5 Reasons Social Media is crucial for SEO

What does social media have to relate to SEO? At MWI we hear many of these inquiries from current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is especially true if you are investing in SEO. While the benefits of using social media might not be immediately apparent, they are essential for SEO support. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. A social engagement is when people comment, like or share a tweet on a piece of content. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines analyze these social signals, and use them as an element of quality when evaluating the content. This allows search engines to identify the content that people are most interested in and also what they consider to be good quality. The content you’ve created can also be indexed instantly in the event that it’s receiving lots of social interactions.

2.) Link Building

It’s long gone from the time when you could go out and ask for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to do link building by hand – create high quality content which is relevant to linking. How do you get in touch with websites that are willing to link to your website if asking them directly is thought to be an “unnatural” practice for building links? Social media is your answer. Social media allows you to expose your content to appropriate audiences that are willing to share it with others, should it be worth linking to. They will also be able to share your content with other people, increasing your influence.

3.) Content Amplification

It doesn’t matter how good your content is, it’s unlikely to achieve much success without amplification. Sure, email marketing can be an effective way to boost content, but it can only reach people within your database of marketing. Social media can help you reach new audiences with your content. If you post your content to your followers, they’ll share it with their own followings in the event that they find it helpful. The people who share it will share your content with their followers, increasing the reach of your content. In return, alexa ترتيب المواقع you gain a lot of relevant traffic, inbound links, branding awareness and social signals These are all used by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Recognition and Signals

Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media can help build brand awareness and amplifies your content. Google calls this co-citation. Building these co-citations through social media can improve Google’s trust in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing

Since search engines index social media websites these profiles are now showing as search results. This allows your company to show up on search results when you type in branded searches on more than just your company website. It’s even better. Tweets on their own from Twitter could be indexed and alexa ترتيب المواقع were displayed in the search results. This allowed your content to be ranked higher in searches. It was only for a short time, however it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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